The digital franc seeks its market Stablecoins have become an important building block of digital financial infrastructure. In Switzerland, too, 2026 has brought more concrete testing of how a stablecoin pegged to the Swiss franc could work. Yet the breakthrough remains demanding, because trust in a currency is not the same as liquidity in a digital ecosystem. Between Swiss stability and global network effectsThe Swiss franc is widely regarded as one of the world’s most reliable currencies. It stands for political stability, independent monetary policy and a financial centre built strongly on trust. At first glance, it therefore seems an ideal foundation for a stablecoin, in other words a digital token whose value is intended to remain closely linked to a state currency.Even so, no broadly used, regulated CHF stablecoin has yet established itself in Switzerland. That is precisely what makes the issue timely: from 23 to 25 June 2026, the Point Zero Forum is taking place in Zurich, with digital financial infrastructure, regulation and stablecoins prominently on the agenda. In addition, UBS, PostFinance, Sygnum, Raiffeisen, Zürcher Kantonalbank, BCV and Swiss Stablecoin AG have been testing possible use cases for a CHF stablecoin in a sandbox since April 2026.The idea is therefore far from dead. But the development so far shows that a digital franc does not become successful simply because its analogue counterpart is credible. What matters are demand, trading opportunities, regulation and a clear benefit for investors and companies. Why the dollar shapes the stablecoin marketThe global stablecoin market is clearly shaped by the US dollar. USDT and USDC are used worldwide as trading, transfer and settlement units, partly because traditional financial and commodities markets are also strongly dollar-centred. Anyone seeking liquidity in the crypto market usually thinks first in dollars.The Swiss franc plays a different role. It is highly respected internationally, but as a payment and settlement currency outside Switzerland and a few neighbouring markets it is much smaller. For many users, a CHF stablecoin therefore does not solve an acute problem. Anyone seeking short-term stability in the crypto market often turns to a dollar stablecoin, even if the franc is considered particularly solid from a currency perspective. Chart: The stablecoin market is strongly dollar-centred globally. Data basis: DefiLlama Liquidity does not emerge on its ownA stablecoin only works if it can actually be used. This requires trading pairs on exchanges, connections to platforms, sufficient volume and counterparties that accept the token. Without this liquidity, even a technically sound stablecoin remains of limited use in everyday digital finance.This creates a classic chicken-and-egg problem. Without a user base there is little liquidity; without liquidity there is little incentive to use it. Niche currencies are particularly exposed to this dynamic. CHF stablecoin projects therefore need to create not only trust, but also an ecosystem in which the token is used regularly.Regulation as a mark of quality and a hurdleSwitzerland is among the more advanced jurisdictions for blockchain and crypto applications. FINMA and the Federal Council have repeatedly made clear in recent years that innovation should be possible, but within clear legal guardrails. This includes questions of licensing, anti-money laundering prevention, sanctions, depositor or customer protection, and the role of bank guarantees.This clarity is an advantage for serious providers because it creates trust. At the same time, it increases the burden on issuers. A CHF stablecoin is not a simple software product; it sits at the core of payments, financial market regulation and the reputation of the Swiss financial centre.The EU’s MiCA regulation is also relevant. Anyone wishing to offer a CHF stablecoin domiciled in Switzerland across Europe must take account of both Swiss requirements and European rules. For start-ups, for example, this double complexity can make the economic viability of a project significantly more difficult. What is a stablecoin?A stablecoin is a digital token whose value is intended to remain as stable as possible against a reference value, usually a state currency such as the US dollar, the euro or the Swiss franc. In the case of a CHF stablecoin, one token is generally intended to correspond to one franc. What matters, however, is how the peg is secured: for example through reserves, redemption rights, bank guarantees, governance and regulatory oversight. Stablecoins are not risk-free bank deposits and, depending on their structure, are not legal tender. The SNB thinks institutionallyAnother distinctive feature is the role of the Swiss National Bank. Through Project Helvetia, the SNB is examining how tokenised assets can be settled in central bank money. The focus is primarily on a wholesale CBDC, meaning digital central bank money for financial institutions, not a generally available stablecoin for private clients.This is an important distinction. A privately issued CHF stablecoin is not legal tender and does not replace the franc. It would be a privately issued digital claim linked to the franc. The closer such a token comes functionally to money, the more carefully questions of stability, redemption rights, reserves and supervision need to be addressed.Trust is hard to surpass in SwitzerlandIn many countries, stablecoin use cases emerge where the existing financial system is expensive, slow or unreliable. In Switzerland, the starting point is different. Banking services are widely available, payments work efficiently, and the franc itself is already considered a stable measure of value.A private CHF stablecoin must therefore do more than prove that it works technically. It must also offer a benefit beyond existing solutions. For private clients, this benefit has so far been less obvious than for professional applications, for example tokenised assets, settlement processes or cross-border payments.Where a CHF stablecoin could still make senseThere are certainly use cases. Companies with international supply chains, fintechs in cross-border payments, or platforms for tokenised assets could benefit from a liquid, regulation-compliant CHF stablecoin. Such infrastructure could also become relevant over the long term for settlement between digital assets and franc liquidity.The Swiss sandbox running in 2026 is therefore an important step. It shows that established financial institutions are not merely observing the topic in theory, but are testing concrete applications under controlled conditions. Whether this leads to a broadly usable product will depend on whether the tested use cases are large and urgent enough to overcome the structural hurdles. ConclusionThe Swiss franc gives a stablecoin a strong starting point: trust, stability and a credible financial centre. Yet these strengths do not guarantee market success. Stablecoins depend on network effects, liquidity and concrete usage.The digital franc therefore remains more than a thought experiment, but less than a foregone conclusion. Its breakthrough will depend on whether a use case emerges that is large enough to bring regulation, infrastructure and market acceptance together. Until then, the analogue franc remains what it has been for generations: a stable measure of value in an increasingly digital financial system. Author: Pascal Hügli Pascal Hügli, Crypto Investment Manager at Maerki Baumann and founder of Insight DeFi, produces high-quality content on bitcoin and crypto and contributes to Maerki Baumann's development in the area of blockchain and cryptocurrencies. As a lecturer in digital finance and crypto assets at the HWZ University of Applied Sciences in Business Administration Zurich, he has in-depth expertise in this field, which he is now also applying to the establishment of our new brand "ARCHIP by Maerki Baumann". Important legal informationThis publication is intended for information and marketing purposes only, and does not constitute investment advice or a specific individual investment recommendation. It is not a sales prospectus and does not constitute a request, an offer, or a recommendation to buy or sell investment instruments or investment services, or to engage in any other transaction. Maerki Baumann & Co. AG does not provide legal or tax advice. Investors are therefore advised to obtain independent legal or tax advice concerning the suitability of such investments, since their tax treatment depends on the personal circumstances of the investor in question and is subject to change at any time. Maerki Baumann & Co. AG holds a Swiss banking licence issued by the Financial Market Supervisory Authority (FINMA). This publication is expressly not intended for persons domiciled in Germany or so-called U.S. persons. Editorial deadline: 23 June 2026Maerki Baumann & Co. Ltd.Dreikönigstrasse 6, CH-8002 ZurichT +41 44 286 25 25, info@maerki-baumann.chmaerki-baumann.ch | archip.ch