Market update: Bitcoin between headwinds and demand After its initial rally, Bitcoin has lost many of its gains for the year. Crypto investors are once again seeing how strongly short-term market movements continue to be influenced by the macroeconomic environment. Hopes for interest rate cut dashedAt the beginning of January, the market priced in an 85 percent probability that the US Federal Reserve would leave its key interest rates unchanged at its January meeting. However, there were voices within the crypto community that did not share this assessment and hoped for an increasing probability of an interest rate cut. This expectation has not been confirmed in recent weeks. On the contrary, the market is now pricing in a probability of around 95 percent that there will be no interest rate cut in January.Headwinds at the start of the yearThis development can be seen as a key reason why Bitcoin was unable to successfully complete its latest attempt to recapture the USD 100,000 mark. Instead, the price rebounded off the much-noticed average cost price of short-term holders. This behaviour suggests that the market is not yet convinced that a sustained trend reversal has already begun.The "realised profit by profit margin" indicator shows that the profit share of the group with a margin of 0 to 20% has risen significantly. This suggests more activity from breakeven sellers taking small profits. Source: glassnodeWith this headwind, the bears are also making their voices heard more clearly again. They point to a so-called supply air pocket in the range between 70,000 and 80,000 US dollars – a price zone in which historically there has been comparatively little trading volume. Such zones are often "filled" in the Bitcoin market before a sustained upward trend can continue. Whether this will happen remains to be seen, but the scenario is increasingly being discussed by market participants.Positive signals beneath the surfaceAt the same time, there are constructive developments beneath the surface. For Bitcoin investors, it is worth focusing less on short-term price movements and more on the relationship between demand and marginal supply. Put simply, the question is whether current demand is sufficient to absorb the existing selling pressure.To gain an assessment of future demand and potential selling pressure, it is useful to look at the rates of change. On the demand side, two factors are currently particularly decisive: the dynamics of ETF inflows and the buying activity of the Bitcoin company Strategy (formerly MicroStrategy), which, as a listed company, has been systematically building up Bitcoin as a treasury reserve for years.Since 1 January 2026, ETF flows have been roughly balanced. After inflows of USD 1.4 billion last week, outflows were already recorded again in the following week. Source: checkonchainThis is precisely where signs of a revival have recently become apparent again. Bitcoin ETFs purchased Bitcoin worth around USD 1.4 billion last week. Strategy was also significantly more active again, having already purchased more than 12,000 Bitcoin per week this year. By comparison, in late summer and autumn of last year, the company often accumulated less than 1,000 Bitcoin per week. This change may indicate early upward momentum, especially if this demand proves to be sustainable.Selling pressure continues to easeThere are also increasing signs of easing on the supply side. The "Bitcoin Hodler Net Position Change" indicator has returned to positive territory since the beginning of the year and continues to rise. Currently, long-term holders are accumulating around 20,000 Bitcoin per day again – with a continuing upward trend. ARCHIP explains: Bitcoin Hodler Net Position ChangeThe "Bitcoin Hodler Net Position Change" indicator measures whether long-term Bitcoin holders are building up or reducing their holdings overall. A positive value indicates that hodlers are accumulating more Bitcoin than they are selling – selling pressure is decreasing. A negative value indicates distribution. The indicator is considered an important early indicator of supply dynamics, as long-term holders have historically been less likely to react to market movements in the short term. It is noteworthy that the decline in selling pressure has actually accelerated in recent weeks. Even the short-term recovery at the beginning of January did little to change this. This is relevant insofar as, with the Bitcoin price at around 90,000 US dollars, a significant portion of the Bitcoins held are still mathematically underwater. The decisive factor will be whether investors who entered the market above the USD 100,000 mark will increasingly sell their positions in the event of another period of weakness, thereby increasing selling pressure once again. ConclusionIn the short term, the market remains clearly influenced by the macroeconomic environment. In the medium term, however, supply and demand will once again come into sharper focus. If recent positive demand-side trends continue while selling pressure keeps easing, Bitcoin bulls should find conditions more supportive again. Whether this will result in a sustained upward movement will depend on how resilient these demand impulses are in a still challenging environment. Author: Pascal HügliPascal Hügli, Crypto Investment Manager at Maerki Baumann and founder of Insight DeFi, produces high-quality content on bitcoin and crypto and contributes to Maerki Baumann's development in the area of blockchain and cryptocurrencies. As a lecturer in digital finance and crypto assets at the HWZ University of Applied Sciences in Business Administration Zurich, he has in-depth expertise in this field, which he is now also applying to the establishment of our new brand "ARCHIP by Maerki Baumann". Important legal informationThis publication is intended for information and marketing purposes only, and does not constitute investment advice or a specific individual investment recommendation. It is not a sales prospectus and does not constitute a request, an offer, or a recommendation to buy or sell investment instruments or investment services, or to engage in any other transaction. Maerki Baumann & Co. AG does not provide legal or tax advice. Investors are therefore advised to obtain independent legal or tax advice concerning the suitability of such investments, since their tax treatment depends on the personal circumstances of the investor in question and is subject to change at any time. Maerki Baumann & Co. AG holds a Swiss banking licence issued by the Financial Market Supervisory Authority (FINMA). This publication is expressly not intended for persons domiciled in Germany or so-called U.S. persons. Editorial deadline: 26 January 2026Maerki Baumann & Co. AGDreikönigstrasse 6, CH-8002 ZurichT +41 44 286 25 25, info@maerki-baumann.chwww.maerki-baumann.ch